Loloi / 2014
Campaign concept and art direction.
Photographers: Lacey Land and Taylor Scott
Copywriter: Andy Pearson (Deutsch L.A.)
Styling: Crisman Liverman
This is Loloi's first consumer-level print campaign. Running in popular magazines like Domino, Rue and House Beautiful, Loloi's aim was to build brand awareness and take a public stance as the most original rug company. My concept was to showcase Loloi's rugs in the homes of authentic creative and entrepreneurial women. Pairing Loloi's design philosophy with the unique lifestyle of these real inspiring women reinforces the value of being an original—the difference between a trendsetter and a trend follower.