Texas State University / 2009
Ad Concept and Execution.
I'm particularly proud of this campaign because I believe the concept is strong. The thought I had that led to this concept was, "Why do we restrict ourselves to a single webpage in order to define who we are?" In our adolescence, we're always trying to define what makes us unique. Outward Bound is a great way for young adults to learn life skills, build character and leadership. I believe this stark comparison on what Outward Bound can offer you instead of sitting on a couch might be inspirational to the thrill seeker in all of us.