Loloi / 2014
Art direction and layout design.
For the 2014 catalog, I decided to change the orientation to landscape to allow for better presentation of our photography. Loloi had more rugs than ever before, plus an all-new pillows section. I had to pay extra care when coming out with the layout as to not exponentially increase the number of pages. The end product is a catalog with more alternate photos and products while gaining less than 100 pages. I also provided art direction on photography—details sell products is very true in this case. My team was also more organized and efficient, accomplishing more with a shorter deadline.
GD USA American Inhouse Design Award 2014